Tonks Realty, Goulburn NSW
Here's How We Acheive It
Presentation
When selling your home, first impressions matter—both online and in person. Buyers need to see themselves living in your space, feeling comfortable and at home from the moment they step through the door.
That’s why thoughtful presentation is key. Decluttering, depersonalizing, and staging your home to create a warm, inviting atmosphere can make all the difference. A well-prepared home not only looks more spacious and appealing but also helps buyers form an emotional connection, making them more likely to make an offer.
While professional photography plays a crucial role in attracting attention online, the real magic happens when potential buyers visit in person. A fresh, clean, and well-styled space allows them to envision their own life within those walls.
I provide guidance to help you showcase your home’s best features, offering an objective perspective to highlight its strengths and maximize its appeal. With the right preparation, your property won’t just attract buyers—it will captivate them, leading to stronger offers and a faster sale.
Pricing
Pricing your home isn’t just about numbers—it’s about perception and psychology. Buyers aren’t just comparing properties; they’re making emotional decisions based on value, competition, and urgency.
Set the price too high, and you risk turning away potential buyers before they even step inside. Studies show that pricing just 10% above market value can cut buyer interest in half. Why? Because buyers today have instant access to recent sales data, and they know when a home is overpriced. If your property sits on the market too long, it can create doubt, making buyers wonder if something is wrong with it.
On the other hand, pricing your home strategically—right at or just below market value—creates a sense of demand and excitement. Buyers feel they’re getting a fair deal, and in competitive markets, the right price can even spark multiple offers.
I help sellers position their homes for maximum appeal by using real market data, not guesswork. The right price not only attracts more interest but also leads to a faster, smoother sale—ensuring you get the best possible outcome.
Social Media Marketing
Selling a home isn’t just about listing it—it’s about making sure the right buyers see it, connect with it, and feel compelled to take action. That’s where targeted marketing through social media and AI comes in, ensuring your property reaches the most qualified buyers who are ready to move.
By analysing demographics, location, and buyer behavior, I tailor marketing efforts to those most likely to be interested in your home. This precision allows us to craft compelling content that captures attention, builds excitement, and keeps your property top of mind.
Strategic ads and well-timed posts ensure maximum visibility during the crucial first weeks, while AI-driven insights help refine the approach, track engagement, and optimize messaging. Dynamic follow-ups create a sense of urgency, encouraging buyers to schedule showings and attend open houses.
Effective marketing isn’t about hoping the right buyer finds your home—it’s about strategically placing it in front of them at the right moment, creating demand, and fostering competition. The result? A faster sale at the best possible price.
Personal Webiste
In a crowded digital marketplace, making your home stand out is key. Buyers scroll through endless listings, and if your property doesn’t grab their attention, they’ll move on. That’s where a personalised website changes the game.
Unlike standard listings, a dedicated web page showcases your home in its best light, allowing buyers to engage with it on a deeper level. High-quality photos, immersive descriptions, and downloadable brochures provide all the details they need—keeping them interested and helping them imagine themselves living there.
More than just an online listing, this tailored approach gives your property maximum visibility, making it easy for buyers to revisit and share. It’s about creating an experience that leaves a lasting impression, ensuring your home isn’t just seen—but remembered.
Let’s make your home shine online, attracting the right buyers and setting the stage for a successful sale.
Here's What You Get
-
Appraisal and advice on presenting & pricing your property
-
Referrals to local tradies to help fix or update anything
-
Creation of ad copy
-
Arranging photography
-
Floor plans
-
Signs
-
Uploading property to various websites
-
Arranging and hosting open homes
-
Following up with interested parties
-
Negotiating on your behalf
-
Acceptance of offer
-
Creation of sales advice & correspondence with conveyancers/solicitors
-
Corresponding with purchasers to ensure timely payment of deposits & exchange of contracts
-
Maintaining contact with purchasers and conveyancers until settlement
-
Follow up with vendor & purchaser after settlement
The Standard Stuff
© Copyright - Tonks Realty | All Rights Reserved.